Viswaik
Sujan
Marketing & growth leader
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Director of Marketing, owning the funnel end to end, from first touch to conversion. Sixteen months in, here's what that looks like in numbers.
Education, politics, policy, and agriculture don't share an audience. They share a funnel logic. Here's what came before Lanstitut.
Led digital campaign strategy and user engagement for Didir Doot, a large-scale public outreach platform. Grew daily active users 2X and scaled video consumption from 0.9M to 2.8M daily views by rebuilding the content strategy from the ground up. Also built a social property to 10M+ views in under 6 months.
Scaled Naman Shrivastava's personal YouTube channel from 5K to 50K subscribers in 6 months through SEO-first content strategy and structured content optimisation, maintaining ~1M views every 28 days. Also built an end-to-end digital funnel generating 350+ paid enrolments in 2 months.
Built the E-Samadhan initiative from the ground up, an advisory program bringing expert agronomist guidance to farmers on real agricultural problems. Designed and launched its digital presence across YouTube, WhatsApp, IVR, and in-app channels, reaching 12L+ users. Set up internal video production from scratch and scaled it to 200+ videos in 6 months.
"Working with Viswaik has been exceptional. He is organised, deeply committed, and takes the purpose and mission of Lanstitut as his own. He doesn't just work for the brand, he works with it, driving growth and impact with genuine ownership."
"Viswaik worked closely with me during his tenure at I-PAC, where he consistently demonstrated exceptional capabilities in content marketing and data analysis. His commitment, clarity of thought, and strong execution skills made him an integral member of the team."
"I've rarely come across someone so dependable and passionate about what they do."
I don't start with channels. I start with the funnel: where people enter, where they drop off, and what's stopping them from converting. Then I build the content, the paid strategy, and the team around that. It's worked across very different environments, education, public platforms, agri-tech, because the fundamentals hold even when the audience and the stage of the business change.